Influencers: stories from social media


28 April 2022

10:00am – 11:00am (EDT) / 3:00pm – 4:00pm (BST)


An influencer is someone who has the power or allure to effect the purchasing decisions of consumers, usually because of their authority or knowledge in the area, or their relationship with their audience. They are also a significant marketing device, used by brand owners in many varied ways to target specific audiences.

The speakers in LES B&I’s Young Members hosted webinar will cover the ‘must haves’ underpinning influencer agreements, and share some practical tips and interesting tales, illustrating how brand owners can ensure that they have sufficient control to maintain (and even grow) the integrity and reputation associated with their brands – even when in someone else’s hands.

This event is FREE to LES Members.

For additional information